services

services

Friday, October 4, 2013

QR Code Campaigns to Generate Higher Sales

QR Code Campaigns to Generate Higher Sales By Manish R Monetary Mondays, the zone where you can beat the Blues out of Mondays and try out some "High ROI" Inbound Marketing techniques. In this segment, I'll be sharing ideas, tips and quick fixes on innovative usage of technology in Inbound Marketing and how you can use them to increase revenue generation. Today, in this first article in the Monetary Mondays' segment, I'll be sharing with you some easy-to-use tips that'll help you implement QR Code campaigns to increase your sales and online customer engagement. Did you know that QR codes or the quick response codes are not a part of latest technological progression? QR Codes are a 20 years old technology! Hard to believe, isn't it? Earlier, they were used by people of manufacturing industry to track vehicles and now, it is mostly used to gain traction on a landing page. You all must've seen QR codes on the marketing collateral, but have you seen them on any random or unusual place? I bet no. So here's my quick tip to you if you are planning to put QR code into action - PLACEMENT IS THE KEY! Remember, placing a QR Code is just like putting up a billboard. If you are present where your audience is... great, if not... well, what a waste! Printing QR Code on business cards or shopping bags has become a mainstream activity now. Here are few ideas that can come quite handy to implement QR Code campaigns If you belong to Food & Beverages fraternity, you can play around a lot with your utensils and standees on the table. Put a QR code on the beer glass, on the menu, on the plates, but remember not to over crowd your interior with those codes. If you own or manage an apparel brand, you can have a QR code at the back label/pocket of the jeans/trouser. I know this will give people an opportunity to click a picture of your butt but nevertheless, it'll be cool if your brand proposition is all hardcore like Diesel, UCB and Wrangler. If you are an NGO, you can place a QRcode at the place where your field work takes place most of the time. For example, if you propagate a child's right to education, you can place a QRcode on a traffic signal where thousands of homeless children beg to earn their livelihood. You can compliment that QR Code with a strong message such as - "Scan this QRcode to brighten the future of our country's future." There are also some basics which you should know before implementing QRcode campaigns. There are two types of QRcodes - 'clean' and 'busy'. Clean QRcodes are, well... Clean. The ones that look much cleaner and unsoiled. Busy QRcodes are just the opposite. You can check out the difference in the picture on the right. The busy QRcodes are the result of a lengthy URL and clean QRcodes are the outcome of a smaller URL. Generally, busy codes are not easily scanned by smart-phone apps, whereas Clean codes get scanned easily. So I would strongly recommend you to shorten the URL of your landing page before making a QRcode out of it. Optimization and appropriate placement of the qr-code of your landing page / Social Media app / Online Promo / Sweepstakes / Events page, can drive your online customer engagement through the roof, eventually resulting into higher sales. Now go out there launch your own code campaigns and try out monetizing this age old yet highly effective tool of Inbound Marketing. If you have any questions or suggestions or a success story about QRcode campaigns, feel free to write in to me. That's it from me in today's Monetary Monday. Your audience deserves quality and we deliver it. This leverages the process of quality lead generation and shortens your sales cycle massively. It is the quality of content and concepts that makes or breaks a brands Inbound Marketing campaign. We specialize in the awesomeness fueled Inbound Marketing Strategies Article Source: http://EzineArticles.com/8036212